Why We Give a Damn: The Core Values That Drive Mother Trucker

You Ever Ask Yourself Why You Keep Going?

It’s mile 846. Your back’s sore, your phone’s blowing up, and the load's late because of someone else's screw-up. But you keep pushing. Not because it’s easy—but because it matters.

At Mother Trucker, we know that grind. We're not some feel-good lifestyle brand playing dress-up in trucker gear. We're built from the same steel, sweat, and survival instinct as you. We show up for the folks who make freight move and refuse to be ignored while doing it.

This isn’t just what we sell. It’s who we are.

Built on Grit, Backed by Heart

Our story didn’t start with a marketing plan. It started with Monica Byers, fed up with broken promises and half-assed service in an industry that talks big but often delivers small. With 28 years of boots-on-the-ground experience, she created a company that lives by one rule: no fluff, just facts—and gear that delivers.

Every hoodie, every service, every post we publish is stamped with purpose. If it doesn’t serve the people who serve this industry, we don’t do it.

Empowering the Ones Who Keep Freight Moving

Let’s be real. Compliance is a nightmare. Hiring sucks. And getting paid what you're worth? Forget it—unless you're running with the right tools.

That’s why we created the Mother Trucker platform. For carriers who don’t have time to mess around. Post jobs. Stay DOT-compliant. Manage your hiring without jumping through hoops. This is your back-office muscle and your front-line recruiter, built into one monthly subscription.

We’re not just selling support. We’re selling peace of mind—because if you’re stressing about paperwork, you’re not building your future.

Representing the Unrepresented

60% of our audience are women. Not “pink it and shrink it” token reps—real women. Women who juggle family and freight, grit and grace, and still find time to lead. They’re driving rigs, building fleets, raising kids, and refusing to settle for gear that wasn’t made for them.

So when we design? We design with purpose. Bamboo tees that breathe. Hoodies that hug your hustle. And sizing that respects your body, not someone else's idea of what it should look like.

We show up for our people because they’ve spent too long being invisible.

We Ride With You

Our values are the reason we started—and the reason we keep growing.

Truth over trend
Function with fire
Support without strings
Family first, always
No empty promises—only receipts

We’re not here to follow the rules. We’re here to rewrite them—for the misfits, the trailblazers, the ones who grind through storms and still show up early.

If that’s you? You’re already part of the Mother Trucker family.